| 98%
of in-car audiences indicated they noticed truck-side ads. |
| American
Trucking Association |
| 97%
is the recall rate on mobile advertising. |
| Outdoor
Advertising Magazine TACA’s market research July/August
2002 |
| 96%
of respondents say mobile advertising is more effective
than traditional outdoor advertising. |
| Outdoor
Advertising Magazine TACA’s market research July/August
2002 |
| Mobile
advertising generates 2.5 times more attention than a
static billboard. |
| Perception
research |
| Individual
vehicle advertising generates between 30,000 to 70,000
daily vehicle impressions. |
| Outdoor
Advertising Association of America, Inc. |
| 91%
of target audiences notices both graphics and text. |
| American
Trucking Association and 3M |
| Americans
report spending an average of 15 hours per week in-car,
either as a driver or passenger, and perceive traffic is
getting worse.
Commute
times, from the recent Census, have increased 14% form
1990 to 2000. |
| Arbitron
National In-Car Study, 2003 |
| Young
men 18 – 34 elusive to TV advertising, have huge
exposure to outdoor media.
With
TV viewing levels dropping among young men, outdoor
advertising can supplement the media plan.
The average consumer spends 15 hours per week in
the car while men 18 – 34 spend an astonishing 20 hours
per week in the car: a 33% increase.
Men, 18 – 34 clock 39% more miles each week (425
miles) verses the national average (306 miles.) |
| Arbitron
National In-Car Study, 2003 |
| In-car
audiences are a vital adverting consideration in all sized
US media markets.
Contrary
to the perception that only people in large cities spend
significant amount of time in-car, consumers in small and
medium-sized markets also show long commute times and time
spent in vehicles. |
| Arbitron
National In-Car Study, 2003 |
| A
significant amount of shopping occurs on the way home from
work.
Consumers
report these purchases are contemplated during the day and
on the way home.
As such, outdoor advertising are vital to impact
shopping and purchasing on the way home from work. |
| Arbitron
National In-Car Study, 2003 |
| The
more miles Americans travel in-car each week, the less
time they spend with television.
Mega-Milers
– those who travel (as a driver or passenger) more than
260 miles per week in-car – are upscale, educated and
far more likely to be employed full-time than the average
American. |
| Arbitron
National In-Car Study, 2003 |
| Outdoor
advertising deliver immediate results for advertisers.
29%
say outdoor advertising caused them to visit a retail
store within a week.
The more time spent in the car, the more likely
that outdoor advertising motivates consumers to visit a
retail store. |
| Arbitron
National In-Car Study, 2003 |
